Der Mond is the moon and I had decided that the moon would be tan before we got there and of course it was. This is a play on words and a play on words that was not terribly appreciated. I am thinking of Wernher von Braun [one of the most important rocket developers and champions of space exploration in the twentieth century], and I am thinking of the brown landscape of the moon. I decided I’d make up my own German word, which is Braunschaft; there is no such German word. Ah sehet sein grinzen . . . grinzendes Gesicht is of course see his grinning face.
— Robert Indiana
Excerpt from Lecture in conjunction with the exhibition Wood Works: Constructions by Robert Indiana, Washington, D.C. May 3, 1984, Archives of American Art, Smithsonian Institution.