Indiana's EAT (1964) was created for the New York World’s Fair, and installed on the façade of the Theaterama between works by Ellsworth Kelly and Robert Rauschenberg. Other artists included in the exhibition were Peter Agostini, John Chamberlain, Alexander Liberman, Roy Lichtenstein, Robert Mallary, James Rosenquist, and Andy Warhol. The flashing lights of EAT were turned on for the first days of the fair, but because the work attracted large crowds looking for a nonexistent restaurant, the sign was “unplugged” and remained so for the duration of the fair.