Robert Indiana: Ballyhoo is what, what surrounds elections.
Susan Elizabeth Ryan: Well what was the conception of Ballyhoo then?
Indiana: I think I was just fascinated with the word. And there was a magazine that used to be called Ballyhoo.
Excerpt from Susan Elizabeth Ryan, Ph. D. Interview with Robert Indiana. November 13, 1991. Robert Indiana: Figures of Speech Archive, 1987–2005.