Robert Indiana: Ballyhoo is what, what surrounds elections.
Susan Elizabeth Ryan: Well what was the conception of Ballyhoo then?
Indiana: I think I was just fascinated with the word. And there was a magazine that used to be called Ballyhoo.
Excerpt from Robert Indiana, interview by Susan Elizabeth Ryan, Ph.D., Vinalhaven, ME, November 13, 1991 (Robert Indiana: Figures of Speech Archive, 1987-2005)