Barbaralee Diamonstein: Why did you tilt the O in LOVE?
Robert Indiana: That was a part of the most dynamic arrangement, I believe. I never paint with stencils, but I design with stencils, nineteenth-century brass stencils. And when I was playing with the stencils, this was certainly the most effective and most dynamic way to arrange them. You can’t really play with the other letters. The O is playable.
Excerpt from Barbarelee Diamonstein. “Robert Indiana.” In Inside New York’s Art World, pp. 151–66. New York: Rizzoli, 1979.